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Category Archives: 1931-1940

The Kelvinator, 1955

30-Jul-09

This ad for the Kelvinator refrigerator came from the June 1955 issue of House and Garden magazine. The Kelvinator was founded in 1914 according to Wikipedia; and in 1955 they introduced the Foodarama, which was the first side-by-side refrigerator. The Foodarama is shown in the picture below, and as advertised, it came in eight “glamorous” [...]

Correct Dress - for Formal and Informal Wear, 1931

03-Jul-09

This is a fun, illustrated article from the October, 1931 issue of Ladies’ Home Journal. On the left of the page, we have formal wear, and on the left, an informal version of the same item. For example, about the coat, the article says:
“You can take the coat on the left, belt it, as we [...]

Vintage Car Ads

10-Jun-09

I love the very elegant car ad above. It comes from the February 15, 1917 issue of Vogue magazine. According to this website about the Milburn history,

In late September of 1914, the Milburn Wagon Company began the manufacture of their 1915 Milburn Light Electric automobiles, based on a design by Karl Probst, who later designed [...]

Vintage Kitchens

27-May-09

Kitchens have changed quite a bit throughout the years. In times past, most housewives spent a great deal of time in this room and so it’s not surprising that the kitchen was often a colorful space. It also usually featured some type of organization so the housewife could prepare her family’s meals in as efficient [...]

Fashion, September 1934

11-May-09

The Paris Silhouette is Marked by a Severe and Simple Elegance…
This is how the September 1934 issue of McCall’s magazine describes the fashions of the season. “It is to be an interesting season of contrasts! The slim, straight, severe lines of the new silhouette will be heightened and enriched by the opulence and elegance of [...]

October 1940 Woman’s Day Magazine

17-Mar-09

Once again it is time to highlight a complete issue of one particular magazine. As I did in this entry a few months ago, I am going to flip through the pages of one of my vintage magazines to present an overview of it. This time I’ve chosen the October 1940 issue of Woman’s Day [...]

Grape-Nuts Cereal

10-Mar-09

According to Wikipedia, Grape Nuts were first developed by C. W. Post in 1897. The Grape Nuts website claims that Grape-Nuts were “named after the sucrose (”grape sugar”) that he believed formed during the baking process, as well as for its nutty flavor.” The website also claims that this was “one of the first ready-to-eat [...]

The Latest Looks of 1939

09-Mar-09

In February 1939, McCall’s magazine featured a spread of fashion illustrations that showed off some of the latest features in dresses. The illustration above comes from the first part of the feature, showing off “soft dresses in sheer fabrics”. Here is the following page:

Below I have provided images of much of the rest of the [...]

Maybelline Make-up

25-Feb-09

I was flipping through some of my magazines today and happened to come across two very different Maybelline advertisements. They were interesting enough to me that I wanted to share them with you!
The ad at the top of the post is from the Canadian magazine Chatelaine, in the November 1974 issue. Those eyes definitely look [...]

Crisco Pie Recipes, 1934

04-Jan-09

As you can see above in this portion of an ad from the June 1934 issue of Woman’s Home Companion, Crisco pies were delicious, but most importantly, they were digestible! Diets and health did not have to be a concern as long as you stuck to Crisco in your homemade pastries.

This ad for Crisco featured [...]