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Tag Archives: 1917

The New Way to Manicure, 1917

18-Jun-09

This is a rather interesting advertisement that I found in my copy of the February 15, 1917 issue of Vogue Magazine. It seems that Cutex, a company which is still around today, had just come out with a new cuticle remover that prevented women from having to cut and soak their cuticles during a manicure.
What [...]

Vintage Car Ads

10-Jun-09

I love the very elegant car ad above. It comes from the February 15, 1917 issue of Vogue magazine. According to this website about the Milburn history,

In late September of 1914, the Milburn Wagon Company began the manufacture of their 1915 Milburn Light Electric automobiles, based on a design by Karl Probst, who later designed [...]

Going to California

22-Mar-09

In the first 20 years of this century, magazines are filled with ads enticing the reader to take a trip to California.

The weather was wonderful all year round, they explained, and the state was full of scenic wonders and lots of outdoor activities. The ad above comes from the January 1910 issue of Good Housekeeping [...]

1917 Fashion Show

02-Jan-09

FASHION FAVORS PLEAT AND BUSTLE… so claims the December 1917 issue of McCall’s magazine, and just by looking at illustrations and photographs from that year, it appears that the magazine was not exaggerating. Many of the skirts had a very distinct shape this year, with a fairly undefined waist and a bustle extending out of [...]

Housewives At Work

20-Nov-08

As seen in an earlier entry, women in the early part of the century did work outside of the home, in business settings. However, a great majority of middle-class married women worked inside the home. With or without a maid, there was plenty of cleaning and physical labor to do in order to keep the [...]

Some Advertisements from 1917

10-Nov-08

Keds ad, from the August 1917 issue of McCalls magazine. This was one year after the Keds brand was introduced in 1916, according to the Keds website. Per the ad, Keds are ‘the finest, best looking, best made canvas rubber-soled shoes”. Because of these quiet rubber soles, (according to the Keds website), the term sneaker [...]